What good is research if we aren't able to apply it to our business? Grow Boating and the Marine Retailers Association of the Americas present a three part series of e-learning courses, developed from the findings of the First-Time Boat Buyer Study.
This series will put education, tools and resources in the hands of marine retailers and their employees, to help them provide a dealership experience that will allow them to sell more boats to and generate more loyalty among first-time boat shoppers.