Ipsos Insights: Charting a Course for Growth

New consumer research from Ipsos, commissioned by the Market Expansion Advisory Group, provides a comprehensive understanding of today’s (and tomorrow’s) boaters. The insights are driving the Advisory Group’s strategic roadmap to strengthen and grow the boating market.

To learn more, CLICK HERE for the full press release.

RESEARCH MATERIALS

Ipsos Consumer Research Executive Summary

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Ipsos Consumer Research Executive Summary Graphic

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Ipsos Consumer Research
Snapshot

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Manufacturer-Focused Ipsos Consumer Research Handbook

View the Manufacturer-focused version of the Ipsos consumer research handbook
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Dealer-Focused Ipsos Consumer Research Handbook

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Full Ipsos Consumer Research Report

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WEBINARS

<a href="https://nmma.net/assets/cabinets/Cabinet464/Ipsos%20Insights%20Charting%20a%20Course%20for%20Growth%20Webinar_3.4.26.pdf" target="_blank"><strong>Ipsos Insights for Market Expansion: March 4 Webinar Presentation Slides </strong></a></li> <h4>Manufacturer-Focused</h4> <ul> <li><strong><a href="https://youtu.be/PSxIFSZ5HVM" target="_blank">Manufacturer-Focused Webinar: Activating Consumer Insights for Strategic Marketing Webinar Recording</a></strong></li> <li><a href="https://nmma.net/assets/cabinets/Cabinet464/Ipsos-NMMA_Webinar_April-29_Manufacturers-FINAL%20(1).pdf" target="_blank"><strong>Manufacturer-Focused Webinar: Activating Consumer Insights for Strategic Marketing Presentation Slides</strong></a></li> </ul> <p><iframe width="755" height="425" src="https://www.youtube.com/embed/PSxIFSZ5HVM?si=iS70IRo7TUe9iHfY" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen="">