Discover Boating is committed to making strategic marketing decisions informed by sound research and data. We share all insights with the industry, providing our stakeholders with cutting-edge research and educational resources to help grow their marine business.
CLICK HERE to view our list of available Webinars
This series of short articles and one-minute videos delivers bite-sized business insights on topics ranging from how to leverage Discover Boating campaign assets, to digital marketing best practices, to developing the right marketing team for your brand. Take a minute and learn something new.
In this 2018 initiative, Discover Boating partnered with marine biologist and renowned author of Blue Mind: The Surprising Science That Shows How Being Near, In, On, or Under Water Can Make You Happier, Healthier, More Connected, and Better at What You Do, Dr. Wallace J. Nichols, to explore the health and wellness benefits of boating.
Discover Boating’s annual Marketing Summit delivers the latest marketing strategies to help you grow your business, featuring top marketing experts both inside and outside the marine industry, who share their expertise and actionable tactics on digital, content and nurture marketing.
In this must-watch session, Marcus Sheridan, Forbes #6 pick of "Speakers You Don't Want to Miss the Opportunity to See", reveals how content marketing can increase closing rates, why you should answer all consumer questions and provide as much information on your products as possible.
In 2017, Discover Boating’s campaign generated 3 million visits from its website to boat brand websites. To help quantify their impact, we created short videos that explain the difference between a traditional lead and a web referral and demonstrate how Discover Boating benefits your business.
Watch. Listen. Learn. Sponsored by Discover Boating, these presentations and workshops were led by some of the savviest digital marketing and sales education experts in the game. Explore this content with your team for actionable insights.
In 2016, Discover Boating conducted the most comprehensive study to date on first-time boat buyers. The goal: understand how consumers move from enjoing boating to becoming boat owners, and to better understand how the inudstry can support them on their purchase journey