Impact of Boat Clubs & Rentals on Participation & Ownership

-  Executive Summary 

-  Webinar

This research conducted by Jerry Mona at Left Brain Marketing outlines who are the members/customers and their motivations behind joining/renting, the perceived advantages and disadvantages compared to boat ownership and the impact these “sharing” models have on boating participation. Key learnings from the research, including:

• Do boat clubs and rentals attract a different type of boater?
• What are the perceived advantages and disadvantages vs. boat ownership?
• How satisfied are boat club members and renters with their experience?
• How many boat club members or renters would have purchased a boat instead?
• What impact do boat clubs and rentals have on future boat purchase interest?