Your Brain on a Boat

As part of its 2018 campaign, Discover Boating embarked on a project with marine biologist and renowned author of Blue Mind: The Surprising Science That Shows How Being Near, In, On, or Under Water Can Make You Happier, Healthier, More Connected, and Better at What You Do, Dr. Wallace J. Nichols, to explore the health and wellness benefits of boating.

Blue Mind InfographicsAs boaters who work in the industry, we know all about these benefits, but conveying them to potential boaters can present its challenges unless these potential boaters have been out on the water to experience boating for themselves. To entice those on-water experiences, Dr. Nichols explains the science behind how the mere sight and sound of water lowers cortisol, increases serotonin and induces relaxation.

Discover Boating created a special webpage on to showcase this exciting research to potential boaters. What’s more, the Discover Boating PR team has been sharing the research with media around North America. During the summer of 2018, press coverage spanned POPSUGAR, AOL Lifestyle, South Coast Today, Culture Trip, and many others.

Get your customers onboard! Discover Boating encourages you to share the messaging, infographic and video on with your customers and potential customers and spread the word on why boating is good for the mind and body.

Discover Boating: Blue Mind from on Vimeo.


Sample Social Media Posts for Your Social Channels

Copy: “Being on a boat is one of the best ways to access the wellness benefits of the water.” Curious what Dr. Wallace J. Nichols is talking about? Take a look at the benefits boating can have on your life:

Copy: Nearly 80% of Americans feel daily stress. The fix? Being on, in or near the water brings vast cognitive, psychological and social health benefits, according to Blue Mind author Dr. Wallace J. Nichols. Explore the benefits of boating:

Copy: Raise your hand if you work hard, need a break, but can’t find the time for a vacation. *hand raise emoji* Studies show being on the water offers instant relaxation and happiness. Experience the benefits of boating for yourself:

Blue Mind Facebook post samples

A couple social posting tips to consider:

  • Formats: Consider variety when it comes to posts—video, photo, carousel—capture attention and engage readers.
  • Imagery: Include photos that showcase the relaxing nature of boating (sunsets, people smiling together on a boat, etc.) to tie directly to the research findings.