Marine Industry News | Discover Boating B2B

6/24/2026 Winnebago's Amber Holm: Creating Better Boating Experiences Starts with Listening
6/22/2026 Discover Boating Kicks Off Summer with Nationwide Media Tour
6/17/2026 Discover Boating Health Score Index: May Results and Early Media Test Findings
Join NMMA and MRAA June 18 for a Brief Webinar on the New Health Score Index
6/12/2026 Brunswick’s Lauren Beckstedt: Discover Boating Is Driving a Movement to Grow Participation
6/8/2026 Discover Boating Public Service Announcements Help Raise Awareness
5/22/2026 Discover Boating Introduces New Health Score Index to Measure Market Momentum
Monthly dashboard tracks awareness, engagement and early consumer interest across the boating category
5/11/2026 Correct Craft’s Thomas Bates on Why a More Focused Approach Is Key to Growing Boating
5/6/2026 Discover Boating Delivers Dealer-Focused Ipsos Insights Through MRAA-Hosted Webinar
5/1/2026 Discover Boating Highlights Ipsos Insights to Help Manufacturers Engage Prospective Boat Owners
4/17/2026 Discover Boating: Powering Industry Growth from the Top Down
4/10/2026 Reaching the Next Generation of Boaters Starts with Data
4/3/2026 Yamaha VP Provides Perspective on Discover Boating’s Role in Fueling Long-Term Growth
3/27/2026 MarineMax’s VP of Marketing Shares Actionable Insights to Deepen Engagement with Today’s Boaters
3/20/2026 What New Ipsos Research Reveals About the Next Generation of Boaters
3/9/2026 New Ipsos Research Highlights Boater Trends, Market Growth Opportunities
Advisory Group commissions study to help manufacturers, dealers and Discover Boating target growth audiences and convert interest into ownership
3/2/2026 Inside the Advisory Group-Led Strategy to Accelerate Boating Growth: 4 Key Takeaways
2/13/2026 Advisory Group Panel at Miami Industry Breakfast Highlights Data-Driven Strategy to Grow Boating Participation
12/22/2025 MRAA Launches ‘Dealership of the Future’ Task Force to Accelerate Marine Retail Transformation
12/17/2025 MRAA’s Dealer Week 2025 Draws More Than 1,400 Attendees to Tampa
12/5/2025 MRAA’s Dealer Week 2025 Set to Bring 1,400 Marine Dealers, Exhibitors to Tampa

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