Industry News
- 3/9/2026 New Ipsos Research Highlights Boater Trends, Market Growth Opportunities
Advisory Group commissions study to help manufacturers, dealers and Discover Boating target growth audiences and convert interest into ownership - 3/2/2026 Inside the Advisory Group-Led Strategy to Accelerate Boating Growth: 4 Key Takeaways
- 2/13/2026 Advisory Group Panel at Miami Industry Breakfast Highlights Data-Driven Strategy to Grow Boating Participation
- 12/22/2025 MRAA Launches ‘Dealership of the Future’ Task Force to Accelerate Marine Retail Transformation
- 12/17/2025 MRAA’s Dealer Week 2025 Draws More Than 1,400 Attendees to Tampa
- 12/5/2025 MRAA’s Dealer Week 2025 Set to Bring 1,400 Marine Dealers, Exhibitors to Tampa
- 11/3/2025 Watch Now: Highlights from 2025 Discover Boating Marketing Leadership Summit
- 10/28/2025 Early-Bird Surge: More Than 400 Dealer Attendees Register for MRAA's Dealer Week 2025
- 10/21/2025 How Influencer Marketing Helps Chart New Waters in Boating, Connects with Next Generation of Boaters
- 10/16/2025 NMMA Wins National Boating Safety Award Again, Reinforces Boater Confidence & Participation
- 10/9/2025 Discover Boating Marketing Leadership Summit Brings NMMA, MRAA Members Together to Fuel Growth
- 9/30/2025 MRAA’s Dealer Week 2025 Early Bird Pricing Ends September 30
- 9/26/2025 Discover Boating’s PSA Campaign Builds Momentum and Public Interest
- 9/19/2025 Discover Boating Taps into Football Fandom with High-Profile Boatgating Experience to Inspire Future Boaters
- 9/17/2025 STEP Ahead Awards Nominations Open, Honoring Women in Manufacturing
- 9/9/2025 How Influencer Marketing Helps Expand the Market for Boating
- 8/11/2025 Record High Fishing Participation Reached in 2024
57.9 million Americans went fishing in 2024, but churn continues to threaten long-term gains - 8/6/2025 From the Water to the Headlines: How Discover Boating’s Immersive PR Drives Industry Growth
Strategic storytelling that fuels media exposure and future boat buyers - 7/30/2025 Prepare for What’s Next at MRAA’s Dealer Week 2025
- 7/29/2025 Discover Boating’s New TV Spot Taps Sports Culture to Inspire the Next Generation of Boaters