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Latest News
Industry News
4/17/2026
Discover Boating: Powering Industry Growth from the Top Down
4/10/2026
Reaching the Next Generation of Boaters Starts with Data
4/3/2026
Yamaha VP Provides Perspective on Discover Boating’s Role in Fueling Long-Term Growth
3/27/2026
MarineMax’s VP of Marketing Shares Actionable Insights to Deepen Engagement with Today’s Boaters
3/20/2026
What New Ipsos Research Reveals About the Next Generation of Boaters
3/9/2026
New Ipsos Research Highlights Boater Trends, Market Growth Opportunities
Advisory Group commissions study to help manufacturers, dealers and Discover Boating target growth audiences and convert interest into ownership
3/2/2026
Inside the Advisory Group-Led Strategy to Accelerate Boating Growth: 4 Key Takeaways
2/13/2026
Advisory Group Panel at Miami Industry Breakfast Highlights Data-Driven Strategy to Grow Boating Participation
12/22/2025
MRAA Launches ‘Dealership of the Future’ Task Force to Accelerate Marine Retail Transformation
12/17/2025
MRAA’s Dealer Week 2025 Draws More Than 1,400 Attendees to Tampa
12/5/2025
MRAA’s Dealer Week 2025 Set to Bring 1,400 Marine Dealers, Exhibitors to Tampa
11/3/2025
Watch Now: Highlights from 2025 Discover Boating Marketing Leadership Summit
10/28/2025
Early-Bird Surge: More Than 400 Dealer Attendees Register for MRAA's Dealer Week 2025
10/21/2025
How Influencer Marketing Helps Chart New Waters in Boating, Connects with Next Generation of Boaters
10/16/2025
NMMA Wins National Boating Safety Award Again, Reinforces Boater Confidence & Participation
10/9/2025
Discover Boating Marketing Leadership Summit Brings NMMA, MRAA Members Together to Fuel Growth
9/30/2025
MRAA’s Dealer Week 2025 Early Bird Pricing Ends September 30
9/26/2025
Discover Boating’s PSA Campaign Builds Momentum and Public Interest
9/19/2025
Discover Boating Taps into Football Fandom with High-Profile Boatgating Experience to Inspire Future Boaters
9/17/2025
STEP Ahead Awards Nominations Open, Honoring Women in Manufacturing
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