To learn more about the Market Expansion Advisory Group-led strategy, CLICK HERE for the full press release.
MarineMax’s VP of Marketing Shares Actionable Insights to Deepen Engagement with Today’s Boaters
Abbey Heimensen, VP of Marketing at MarineMax, shares actionable takeaways from Discover Boating’s latest consumer research, commissioned by the Advisory Group. Learn how dealers and manufacturers can refine marketing strategies and deepen engagement with target audiences to help grow boating participation.
Yamaha VP Provides Perspective on Discover Boating’s Role in Fueling Long-Term Growth
Bryan Seti, vice president of the Yamaha Boat Business Unit, shares a key takeaway from the Advisory Group’s new data-driven strategy to accelerate market expansion. Seti explains the essential marketing roles Discover Boating, dealers and manufacturers play in growing boating.