Webinars

Discover Boating B2B is committed to providing educational webinars on a variety of subjects to help industry stakeholders grow their business. To recieve information on all future webinars, please contact: support@growboating.org.

The Impact of Boat Club & Rentals on Participation and Ownership

This webinar outlines who are members/customers and their motivations behind joining/renting, the perceived advantages and disadvantages compared to boat ownership and the impact these “sharing” models have on boating participation. Left Brain Marketing’s Jerry Mona covers key learnings from the research, including:

  • Do boat clubs and rentals attract a different type of boater?
  • What are the perceived advantages and disadvantages vs. boat ownership?
  • How satisfied are boat club members and renters with their experience?
  • How many boat club members or renters would have purchased a boat instead?
  • What impact do boat clubs and rentals have on future boat purchase interest?


Webinar Recordings

Findability University with Heather Lutze 

View this three-part webinar series that will help you develop a findability (SEO) plan to achieve the online results that boost your bottom line. Download the following documents and follow along as Heather Lutze walks you through every step of improving your findability strategy:

Findability University with Heather Lutze
Session 2: Spy On Your Prospects - Tools, Tips & Shortcuts to Tapping into the Mindset of Your Ideal Searcher

Learn how to leverage suggestive search, see what Google bot thinks about your homepage, use SEMRush.com to understand searchers and present yourself as a thought leader, not a sales person.

 

Findability University with Heather Lutze
Session 3: Spy on Your Competitors...In a Good Way

Understand what makes your product unique. Cover site ranking, how to dominate keyword search, own the reasrch result page and setting yourself apart from your competitors.

 

How to Produce Digital Content that Truly Moves the Sales & Marketing Needle
by Marcus Sheridan 

Many companies are now producing content, but not nearly enough are seeing their efforts turn into bonafide traffic, leads and sales revenue. In this webinar, sales and marketing expert Marcus Sheridan will show you exactly what type of content your business must produce if you want to move the sales needle and stand out from the competition. From text to video to digital strategy, take away actionable advice to help grow your business.