Discover Boating B2B is your go-to source for the latest news and information on recreational boating. As part of our comittment to keeping you informed on research, market trends, and regulatory issues, educational webinars are offered free to members and industry stakeholders.
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Click Here to view the presentation slides.
Click Here to view the presentation slides.
Click Here to view the presentation slides.
Learn more about who the campaign is reaching, how it’s engaging today’s evolving consumer and why the brand is building long-term market share for boating.
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To better identify and understand challenges associated with boat shopping and ownership experiences, the Recreational Boating & Fishing Foundation (RBFF), the Marine Retailers Association of the Americas (MRAA), and the National Marine Manufacturers Association (NMMA) commissioned Left Brain Marketing to complete a study on individuals who purchased a boat in 2020 or 2021. This recorded webinar dives deep into the findings of this study and shares how the industry can improve the experiences of boat owners.
On the heels of Discover Boating’s audience segmentation and behavior research which was leveraged to create the recent launch of the Discover Boating brand identity and See You Out Here campaign, the team did a fresh dive into the next generation segments to understand any behavioral shifts post-pandemic. The research shared in this webinar will look into the mindset of the next generation audience to better understand how to connect with and attract them to boating.
This 60-minute webinar highlights Discover Boating’s 2022 marketing campaign, “See You Out Here,” and how it’s working to attract the next generation of boaters while helping retain the influx of new boaters over recent years. Included are details on the brand strategy and key elements of the campaign across media, PR, digital and more.