About Discover Boating B2B

Mission

The purpose of Discover Boating B2B is to identify growth opportunities within the marine industry, and champion those opportunities through consumer communications, targeted programs, and by developing industry education and resources.

Increase boating participation

• Generate awareness and interest in the boating lifestyle through the Discover Boating campaign, an integrated marketing strategy grounded in sound research.
   

Enhance the experience for current boaters

• Enrich the consumer retail experience through the Marine Industry Certified Dealership Program.