Recruit the next generation to expand the market and grow boating ownership while retaining current boaters.
Discover Boating, powered by MRAA and NMMA, is the recreational boating industry’s consumer-facing lifestyle brand. As the voice for the industry, Discover Boating helps grow category awareness to excite first-time boaters, introduce manufacturers and dealers to potential new customers for nurturing, engage current boaters to welcome the next generation and inspire current boaters to stay in boating.
Discover Boating is uniquely positioned to reach likely boat buyers in places most boating brands don’t currently advertise. Together we can accomplish what one company is unable to achieve on its own. The more potential boat buyers we reach, the greater the opportunity is to sell more boats.
Discover Boating is a long-term strategy, not a short-term sales solution.