Press Releases

Meet Discover Boating Ambassador Khristian Rousseve

The new Discover Boating campaign – ‘See You Out Here’ – is anchored by real stories of passionate boaters turned brand ambassadors around the country, real people who reflect the next generation of boaters. Let’s meet the crew who will be sharing their unique stories with the nation all summer long. Up first is Khristian “Khris” Rousseve, featured “Hooked” from Discover Boating’s new campaign videos.

Rousseve’s father introduced him to fishing as a toddler. As a youngster he became obsessed with the big reels used by bass anglers on the small lakes near his home in Louisiana. He taught himself to fish for bass, and eventually teamed up with a competitive angler who was a friend of his father.

He is the first African American student athlete in Louisiana to receive a scholarship for bass fishing. Entering college in August 2021, he earned a spot on the team’s starting lineup—making history at the same time.

Discover Boating, powered by the NMMA and Marine Retailers Association of the Americas (MRAA), launched its new campaign across the U.S. and Canada in April. The campaign celebrates boaters from all backgrounds in an open invitation to explore life in, on, and under the water and in addition to its traditional run throughout spring and summer, will be extended year-round as its weaved into Discover Boating boat shows in 2023, and across Discover Boating’s enhanced digital channels.

How can you get involved with the new campaign and engage your audiences? Click here to stream, download or embed the new ‘See You Out Here’ content to share in your showroom, on your website, via your social network or in your next email campaign.