Discover Boating and NMMA Head to Dealer Week, December 5-8 |
NMMA’s Kevin Williams to be Featured in Panel Discussion on Wednesday |
Discover Boating and NMMA head to Dealer Week, the largest annual marine dealer education event, from December 5-8 in Austin, Tx. The Marine Retailers Association of the Americas (MRAA) hosts Dealer Week each year to unite boat retailers, manufacturers, suppliers, service providers and more professionals for a conference and expo to help retailers succeed in 2023 and beyond. On Wednesday, NMMA’s vice president of marketing, Kevin Williams, will be a panelist in the discussion: How to Adapt to Your Changing Customer, moderated by Marcus Sheridan.
Discover Boating, powered by NMMA and MRAA, focuses on customer-based initiatives to both promote and preserve the recreational boating industry, as well as educate the public. Its designation as the industry's consumer-facing lifestyle brand, resource and activist fits well with the hands-on learning opportunities and in-person training for dealers that occurs during Dealer Week. Discover Boating is a sponsor of the event and has a space located in booth #360 directly outside the Sales & Marketing classroom on the showroom floor. Visit the booth to speak to Discover Boating staff, including Director of Industry Relations, Freya Olsen, and learn more about Discover Boating. |