In addition to its traditional run throughout spring and summer, the Discover Boating brand is now in market year-round as it is weaved into Discover Boating boat shows and across Discover Boating’s enhanced digital channels.
The spring/summer marketing efforts include advertising, digital and social content, influencer partnerships, experiences, television public service announcements (PSA) and public relations. Highlights include:
A robust media buy across Google search, Instagram, Facebook and YouTube, as well as new strategic partnerships with media outlets and companies reaching next generation audiences including SHAPE, The Root and mitú. In addition, the brand is partnering with NBC’s GOLF Channel given the parallel between golf and boating audiences who share similar interests.
Influencer partnerships with content creators on Instagram and TikTok, where the next generation audiences consume the bulk of their news, entertainment and social connections. Discover Boating’s diverse fleet of content creators represent next gen and current boaters with the unique ability to speak directly to their followers about the benefits of boating and how people can get on the water with help from Discover Boating.
Public relations, including media relations, immersive press events and PSAs, extends the power of storytelling and increases awareness. Discover Boating targets outlets that reach its long-term growth audiences with earned media placements that position the brand as an expert source among mainstream and diverse consumer audiences.
New, relevant content published on DiscoverBoating.com, which is shared across social media, to help break down barriers and offer guidance for those new to boating. Site visitors will find enhanced features, timely articles, video, imagery, and interactive tools such as Dealer Finder and Boat Finder.
How can you get involved with the campaign and engage your audiences? Click here to stream, download or embed 'See You Out Here' videos to share in your showroom, on your website, via your social network or in your next email campaign.