ICYMI: Marine Minute Highlights How Discover Boating is Working to Expand the Boating Market |
Hear from NMMA’s Chief Brand Officer and Senior Vice President of Marketing and Communications, Ellen Bradley, in a new Marine Minute video on how and why Discover Boating is working to attract new boaters and retain current boaters. Bradley is joined by NMMA’s Vice President of Marketing, Kevin Williams, to highlight the brand’s 360-degree omni-channel strategy of connecting with target audiences year-round to help expand the market for recreational boating. B2B.DiscoverBoating.com is a helpful resource to learn more about the industry’s consumer lifestyle brand and the target audiences most likely to become future boaters and boat owners. As an industry-wide program, Discover Boating helps introduce current and future boaters to manufacturers, dealers, and other ways to get on the water – and Discover Boating can’t do it alone. How the industry engages these consumers makes all the difference in our collective success in expanding the boating market.
Discover Boating encourages any industry stakeholder to capitalize on the tools, content and research offered at no cost. Start by checking out the Dealer Finder, Boat Loan Calculator and Boat Finder, website content on DiscoverBoating.com and DiscoverBoating.ca and “See You Out Here” campaign assets that can easily be shared on your channels.
And be sure to follow along on Instagram, Facebook and X for a glimpse into the many ways Discover Boating is helping welcome more people to the water.
Click on the video below to view.
|