NMMA and the Black Entertainment and Sports Lawyers Association (BESLA) Talk Boating at D.C. Event

Last week, ahead of the Congressional Black Caucus Legislative Conference in Washington, D.C., NMMA joined the Black Entertainment and Sports Lawyers Association (BESLA) for an evening on the water with Discover Boating. The event featured a fireside chat with NMMA President and CEO, Frank Hugelmeyer and BESLA Chairman Leron Rogers, as well as boat outings and reception.

Discover Boating research shows that boaters and future boaters are significant consumers of sports content. Through collaboration with BESLA, Discover Boating is helping further the connection between sports, media and boating and exploring partnerships that align with Discover Boating's brand values.

Hugelmeyer’s insightful discussion with Rogers underscored the potential for collaboration between NMMA and BESLA, exploring innovative ways the boating industry can engage the next generation and help expand the market for recreational boating.

For more information on the collaboration with BESLA, contact Kevin Williams, NMMA’s vice president of North American marketing, at [email protected].