On Saturday, Discover Boating, powered by NMMA and MRAA, promoted the accessibility and fun of boating on Fox & Friends, the national morning television program, reaching more than a million live viewers and others sharing across social media.
Watch the full segment here
Live from the Fox Business plaza in Manhattan, NMMA’s Ellen Bradley highlighted a variety of versatile boats to showcase how accessible boating is and the freedom, relaxation and connections that only boating provides.
"This weekend’s national media placement underscores the critical role of share of voice in driving awareness and fueling demand at the top of the funnel—now more than ever, it’s essential the recreational boating industry continues to capitalize on this momentum to keep boating top of mind for consumers," said Bradley.
The segment served as a key opportunity for Discover Boating to connect with an engaged audience and inspire potential boat buyers by sharing the lifestyle benefits and emotional rewards of being on the water. Discover Boating is part of NMMA's market expansion strategic priority.
Thank you to NMMA member manufacturers Smoker Craft Boats, Robalo Boats and Sea-Doo for providing boats for use in this PR-generated media placement.
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