MarineMax’s VP of Marketing Shares Actionable Insights to Deepen Engagement with Today’s Boaters

Consumer expectations and buying behaviors are evolving. For the recreational boating industry, understanding what motivates today’s—and tomorrow’s—boaters (and what holds them back) is critical to driving future participation.

New research, commissioned by the Market Expansion Advisory Group, offers the industry a shared fact base to sharpen marketing strategies, prioritize the highest-potential audiences and better coordinate efforts across manufacturers, dealers and Discover Boating.

In a new video, Abbey Heimensen, VP of Marketing at MarineMax and part of the Advisory Group, shares her perspective on how dealers and manufacturers can translate the insights into more effective marketing and customer engagement strategies.

Click here to watch the video.