Reaching the Next Generation of Boaters Starts with Data

Consumer behavior is shifting—and so is the boating audience. As traditional boat buyers start aging out, reaching the next generation of boaters is critical to future growth.

In a new video, Bryce Brown, principal of Rocky Mountain Boat Company and a member of the Market Expansion Advisory Group, shares why it is essential to have a sharper understanding of today’s boating consumer and how data-driven marketing can help OEMs and dealers connect with the right audiences. The latest consumer insights from Ipsos can be found here. 

Watch the full video to hear Brown’s perspective.