Discover Boating Website, Social Media Content Draws Increased Engagement in July

Discover Boating is helping drive interest and participation in boating this summer with traffic to DiscoverBoating.com up nearly 15 percent in July. Discover Boating Facebook and Instagram engagements (likes, shares, comments) were also up 20 percent and 4 percent respectively compared to the previous month.

The most popular articles on DiscoverBoating.com in July reflect the interests of site visitors who are new to boating and exploring how to get started:

• 23 Affordable Entry-Level Boats
• 5 Best Marine Navigation Apps for Boaters
• 7 Affordable Personal Watercrafts (PWCs)
• How to Trim a Boat
• Best Boats for Families

A Facebook post leading into July 4th weekend, “10 Night Boating Tips for Safe Navigating After Dark,” performed particularly well generating more than 24,000 engagements including 16,250 clicks to the site, 295 comments, and nearly 300 shares. Click on that post below to share on your Facebook channel ahead of Labor Day weekend as a way to engage with your customers.

Follow @DiscoverBoating for additional shareable content and use #TheWaterIsOpen to join the conversation.