Engaging Future Boat Buyers: Discover Boating Video Resources That Build Trust, Enhance On-Water Experiences

Discover Boating, powered by NMMA and MRAA, has unveiled the fourth episode in its ongoing educational video series in collaboration with Progressive Insurance®. The latest installment, "Life Jacket Safety Essentials," highlights how to gear up properly and why wearing a life jacket should always be part of the boating routine - reinforcing the critical role of safety in creating positive moments on the water.

This initiative is part of Discover Boating’s ongoing commitment to promote safe, enjoyable boating experiences—and support the industry’s long-term growth. The video series plays a key role in advancing this mission by:

• Empowering boaters with knowledge that builds confidence and enhances safety, helping them feel more secure while on the water.
• Elevating the perception of boating as a safe, welcoming, and rewarding lifestyle—addressing common barriers and expanding appeal to broader audiences.
• Creating touchpoints that convert interest into action, opening the door to new relationships that can lead to future boat ownership and deeper boating participation.

Sharing Discover Boating's safety videos across your customer touchpoints (websites, social media, email newsletters, showrooms) helps to create more confident, committed boaters.

The video series is available on Discover Boating’s YouTube channel and through the Discover Boating Industry Resource Center, ready to be easily shared and embedded into your own marketing channels.