NMMA Wins National Boating Safety Award Again, Reinforces Boater Confidence & Participation

The National Marine Manufacturers Association (NMMA) has once again been recognized for its leadership in boating safety, receiving the 2025 National Boating Safety Award in the Marine Trade Association category from the Sea Tow Foundation—marking its second consecutive win.

This award celebrates the continued success of the Discover Boating safety campaign in collaboration with Progressive^® Insurance—a powerful and proven effort that has become a cornerstone in promoting safer, more confident boating. Now in its fourth year, the video series is a consistent and effective tool for industry-wide education and outreach, setting a strong example for how safety content can be created, delivered, and embraced by boaters.

The 2025 campaign delivered more than 28 million impressions across YouTube, social media, email, DiscoverBoating.com, Connected TV, and public service announcements (PSAs)—a testament to its reach, relevance, and resonance. And the momentum continues with a fifth campaign already in the works for 2026.

By blending compelling storytelling with a strategic, multi-channel distribution approach, the Discover Boating x Progressive series is doing more than just raising awareness—it’s actively helping boaters make smarter, safer decisions on the water. In a time when confidence and education are critical to growing participation, this campaign continues to deliver exactly what the industry needs.

Why It Matters

Boating safety is a pillar for fostering confident, repeat boaters. When people feel safe and prepared on the water, they’re more likely to enjoy boating—and to keep coming back. That’s why impactful safety education is critical to growing participation. When the industry unites to prioritize safety and education, it not only protects boaters but also strengthens the entire boating ecosystem.

Access Free Boating Safety Content

Discover Boating’s safety videos are powerful tools to support your customer education efforts and promote confident, responsible boating. Available on the Discover Boating Industry Resource Center and YouTube, these professionally produced videos are ready to use across your business -- whether in your showroom, on your website, in email campaigns, or on social media. Help your customers stay safe and informed while strengthening the boating community.