Discover Boating Public Service Announcements Air on National TV

Discover Boating’s latest television public service announcements (PSA), in collaboration with Progressive Insurance®, recently aired on national news channels FOX News and FOX Business. Since the launch of the campaign this summer, the PSAs have aired 1,774 times, delivering 4 million impressions. The coverage equates to $247,685 in donated media value (the cost it would take for the same media “real estate” if the news coverage were paid advertising).

Featuring various clips from the Discover Boating Safety Basics Video Series, Presented with Progressive to help inform the public on safe boating practices, the PSAs were distributed to thousands of local, regional and national TV stations across the country. So far, the PSA campaign has piqued attention from dozens of stations, including national news network FOX News, which have chosen to air the PSA videos during available air time, effectively increasing awareness of Discover Boating and driving action among viewers who are interested in boating.

Boating safety videos and campaign spots are available to industry stakeholders in the Discover Boating Industry Resource Center, powered by NMMA and MRAA. Download or embed the video content to share in your showroom, on your website, via your social network or in your next email campaign.