Marine Industry Certified Dealership Program

What is the Marine Industry Certified Dealership Program?

The Marine Industry Certified Dealership Program provides dealers with a template and a roadmap for taking their business from successful to outstanding all the way from start-up to succession. The program and its consultants provide the tools to help dealership teams deliver an outstanding consumer experience and improve dealership performance.

The MICD Program provides the framework you need to continuously improve your business, by focusing on strengthening your systems and processes, by tracking and trending customer and employee satisfaction, by incorporating the latest trends and best practices, and by ensuring your dealership lives up to nearly 100 performance-enhancing requirements.

Once they have completed the program and audit process, Certified Dealerships receive increased sales opportunities through listings on, national internet and magazine ad campaigns, recognition at National Marine Manufacturers Association boat shows, and direct access to Discover Boating leads. Certified Dealerships also gain access to the MICD Portal, which houses a plethora of marketing tools and tangible benefits available exclusively to Certified Dealerships.

What are the benefits of MICD Program participation? 

• Strengthen your business by mapping core systems and processes
• Place a systemized focus on improving customer satisfaction
• Work closely with an MICD consultant for advice along the way
• Access the industry’s latest best practices
• Measure and improve upon employee satisfaction
• Give your dealership a strong competitive advantage
• Gain access to greater marketing opportunities
• Greater efficiency and effectiveness leads to increased profitability

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Already a Certified Dealership? CLICK HERE to renew your Certification today!