A press kit is a pre-packaged set of informational materials distributed to members of the media for promotional use. Contents include some or all of the following:
A press release is an announcement issued to the news media and other targeted publications to highlight something with legitimate news value and consumer relevance. Typically, a press release is emailed, mailed, or faxed to assignment editors at newspapers, magazines, radio stations, and/or television stations. Commercial press release distribution services are also commonly used to distribute news releases to nationwide and regionally specified members of media.
An effective company profile can engage and attract the right customers or supporters for a business. For media attention, a business needs an intriguing profile to entice editors or reporters to gain an understanding of the company's mission, products, services, personnel and uniqueness.
Fact sheets are documents that itemize pertinent information about a given subject, product or topic.
Images and graphics are a great way to convey messages and help journalists and the public better understand your company and products.