Press Releases

Discover Boating Dealer Finder Proves to be Valuable Resource for Potential Boat Buyers

Since its launch last year, Dealer Finder, a tool on and that helps consumers search for and directly connect with thousands of boat dealers across North America, has helped drive more than 33,000 referrals. The U.S. Dealer Finder has seen 50,000 pageviews and 37,000 unique users, and the Canadian Dealer Finder, which debuted over the summer, has seen 28,000 pageviews and 24,000 unique users – indicating the tool is a valuable resource for potential boat buyers.

“As customers seek a more convenient boat shopping experience, we are pleased to see a great deal of people taking advantage of Dealer Finder to enjoy a seamless process,” said Ellen Bradley, chief brand officer for NMMA. “Offering thoughtfully designed tools and multiple entry points at each stage of the consumer journey helps welcome more people into boating and reinforce that Discover Boating is the hub for all their boating needs, which is part of our digital strategy.”

Dealers looking to update their listing or be added to the Find a Boat Dealer locator tool can simply fill out this form, and MRAA will reach out to help make changes.

Discover Boating is powered by NMMA and MRAA.